Web Site Planning Document
Define website goals
- Provide information about the lounge – to allow users to understand
what type of entertainment is available and what else is featured
at the lounge. It is also important to know what types of coffee
they have available.
- Provide information about the events held weekly – providing this
information allows users to know more about the events and what
they can expect to see certain days of the week.
- Provide blend information – this is important so visitors know
when they can take advantage of specials.
- Provide optional email newsletters – so users can keep up with
events and specials.
Identify target audience
The target audience will most likely consist of English-speaking
males and females, ranging from teenagers to those in their 40s. They
will most likely be from all economic backgrounds and located primarily
in the Dallas area.
Target audience scenarios
- Michael, a 20 year old college student, single - He is studying
English at a local university, writes poetry and plans to recite
some of his work at the lounge during the Poetry Slam. He likes
looking at the schedule to see if there are any new poetry events
taking place. He is not a coffee drinker, but likes the scene and
spending time there with friends.
- Suzanne, a 27 year old female in a relationship - Spends time
at the lounge with her boyfriend seeing live entertainment on the
weekends. They frequently check the schedule for upcoming events.
They are both coffee drinkers and enjoy trying new blends.
Website Architecture
Navigation structure:
I. Home page
a. Events
b. Specials and Sales
c. Non-Profit Organization
e. Feedback Form
Flowchart:
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