Web Site Planning Document

Define website goals

1. Provide information about the company – to allow users to understand who they are and what they do. It is important to provide information on what services are offered.
2. Provide information about the web developers – providing this information allows users to know more about the web site designers on staff and their background.
3. Provide ways to order services – this is important so customers can contact the company and inquire about or purchase services.
4. Provide samples – this is important so new visitors can see some of the work the company has done and published.
5. Provide optional email newsletters – so users can keep up as the company evolves or new services are offered, etc.

Identify target audience

The target audience will most likely consist of middle-aged businessmen/women. They will most likely be from all economic backgrounds and located primarily in the United States . For marketing and promoting, they may be found in either small businesses or large corporations.

Web design company competitors

Some web design companies that could be considered competitors are:

http://www.acromediainc.com/

http://www.entertainmentimage.com/index.html

http://www.4guys.com/

http://www.gravitatedesign.com/

Target audience scenarios

Michael, a 32 year old corporate executive has bee asked to locate a few web design firms in his local area that offer web site designing services.

Jessica, a 37 year old Independent sales representative in New York City . She is looking to hire someone to design and maintain a web site for her business.

Joanne, a 29 year old woman is a small business owner. She is looking to find a web site designer who can design a web site for her small company as well as add new information to the site daily.

Website Architecture

Navigation structure:

I. Home page

a. Developers

 i. Developer 1

 ii. Developer 2

iii. Freelancers

b. Services & Samples

i. Web sites

ii. Graphics & Multimedia

e. Contact Information

 i. Company information

ii. Email information

Flowchart:

  Style Guide:

Fonts that will be used will be clear and bold, easy to read. Colors to use are black text and subdued, neutral colors for backgrounds. The graphics and logo will be sensible and mature, not too bright and flashy. For the layout, the navigation buttons will be horizontally placed at the top of the page. The logo will appear at the top left corner of every page, as a link to the home page.